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The algorithm of the interaction theory of inventive problem solving and basic principles of commercialization of inventions (continued, part 3)

2012-08-17
Andrew (Gabriel) Livshits, Jaroslav Vashchuk

9. The weight of evidence of demand

This option and the criterion more important for potential investors than for the organizers of the business; theoretically proven demand for the product - this is only theoretical prediction and life can make their own adjustments to the evidence

10. Outperform the market

This factor stems from predicting the direction of technology development to which the innovative product, which is possible with sufficient accuracy to perform in the development strategy of patenting and licensing

Following right on the tables algorithmic strategy can beat the other competitors in the time to market and stay ahead of competitors, while agreeing to a certain degree of risk

11. Ambush
This is not for the innovative techniques of a unique product at this stage we do not consider this issue

12. "Hot" market

Oddly enough these days you can actually see how the market heated up by a PR-technologies on the hot exit the market does not always guarantee a stable presence on it, everything will still determine the novelty of the parameters and reliability of your invention

13. Confidence and courage

This emotional parameters and, in principle, nothing can change in an innovative project

14. Compliance with obligations
Compliance under this category, and a mandatory special non-negotiable, would like to stay at a certain position in society - the obligation to observe

15. Vitality

Subjective parameter

16. Passion

The subjective and emotional setting that is not characteristic of the innovation process

17. Managerial Competence

For the innovation competence of managers of secondary importance, although it can really affect the final result

18. Honesty and reliability

Subjective parameter

19. Ethics of Success

Subjective parameter

20. The attraction for the lobbyists

Subjective parameter

21. Cash

Today we know a lot of ways, in different conditions to gain access to ready cash, then treat the information as an example:

The leading U.S. companies, including Wal-Mart, Royal Dutch Shell and 7-Eleven, plans to form a consortium to develop a common payment system using smart phones. About this newspaper The Wall Street Journal, citing unnamed sources. The project is in its infancy, and the volume of investments, as well as technical details of the project are still unknown.
According to the newspaper, in a consortium called the Merchant Customer Exchange (MCX) want to enter 14 retailers. Besides those already mentioned corporations, a newspaper called the participants Best Buy, CVS Caremark Corp., Lowe's Cos, Publix Super Markets, Sears Holdings, Alon Brands, Darden Restaurants, Hy-Vee and the division of the Italian Autogrill - HMSHost. Total revenue of all participants MCX exceeds a trillion dollars a year.
The newspaper points out that the MCX is going to create a competitor purchases a similar system previously presented Google. In September last year the company launched the service Google Wallet ("Google Wallet"), through which owners of smart phones equipped with a special chip that can pay for purchases, "contactless" way.
In mid-August this year, it was reported that a number of payment systems and telecommunications companies have formed a Mobile Payments Committee, which also will promote mobile payment systems. This committee includes Google, and AT & T, Sprint, T-Mobile and Isis - Union payment system PayPal, Verifone, and Intuit.
The volume of payments through smart phones and mobile phones this year, according to research firm Gartner Inc., Will be 172 billion dollars, and by 2016 will rise to 600 billion. In March of this year, the Fed reported that 87 percent of Americans own a cell phone, of which about half - Smartphones
22. The income ceiling
costs

How else do to organize a new venture?

23. The benefits of service delivery

For the innovative project has a value if the delivery service is part of the distinctive features of your invention

24. Availability of resources

An important factor, but the innovative design and good order, that the quality and ogiginalnost your invention for you to make resources more accessible

25. Anticipate and dominance

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

26. The strategy of penetration
the market

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

27. The strategy to overcome the gap

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

28. Protection of property

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

29. The potential for partnership

For the subjective factor of the innovative project, more subjective than objective

30. The correct choice of

For the subjective factor of the innovative project, more subjective than objective

31. Quality of contingency plan

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

32. Undeserved benefits

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

33. Managing demand
in capital

For the subjective factor of the innovative project, more subjective than objective

34. A bit of cash before
starting business

For the subjective factor of the innovative project, more subjective than objective

35. Visible capital

For the subjective factor of the innovative project, more subjective than objective

36. The high potential value

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

37. Projected results

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

38. Taboo

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

39. Shoustoppery

In a paper published online Yaroslav Vashchuk patent and licensing strategies, and fully developed in detail these issues and give an algorithm to solve them

40. Ostrich Syndrome

Currently, the ostrich syndrome is usually a beginning entrepreneur just once to show, hide it until the head in the sand until the pull - the business is no longer

41. Meet with the birds high
flight

Such acquaintance, in principle, can help in different organizational patterns of commercialization, but no matter how you try this invention can not be replaced

42. Bright, compelling story

The most vivid, compelling story of the ear can not replace the basic description of your invention, the invention of effective Nast oyaschee speaks for itself and in this case you do not need stories that would have to convince your potential partners and investors

43. Connection with the ruling circles

No connection with the ruling circles will not replace the present invention, the base, forms the basis of your product;

If an invention is unique, then your product must probetsya on the market and you will not be required due to the ruling circles, is always fraught with corruption

44. The path of least resistance of, or an easy mark ...
Despite the existence of such an evaluation criterion, we can say with confidence that there is no free lunch, and an easy target - is the fruit of dreams, rather than a proven reality
As a result of the analysis techniques and methods of commercialization, we can with certainty conclude that only properly constructed, tested and deeply analyzed the innovative, deep and well-integrated into the commercial environment solution can provide, if not completely, then as close to the ideal process Commercialization
To conclude the offer again to return to the theory and algorithms for solving inventive problems, as intelligent analytical tool with which you can more confidently achieve the desired result in the commercialization of any innovation
The solution of mathematical problems and challenges "on intelligence" is often performed by the "contradiction." The method consists in the fact that to solve the problem starting from the end. Determine the final outcome - the answer. Having clarified his "pave" the way to the top, that is, solve the problem.
In solving the technical problems can be an ideal of the developed device - the perfect device - ideal final result (IFR). This is a decision that we would like to see in their dreams, fantastic creatures, or performed by means of (magic wand). For example, the road exists only where the wheels in contact with her transport.
One of the main features of the "perfect device" ("perfect machines") such that it should only appear at a time when it is necessary to perform useful work, and at this time is 100% of design load. This property is a long time we've found in fairy tales - "magic tablecloth", etc. Many examples from life, all retractable and folding objects. For example, the folding and leaning furniture (table, sofas, beds, etc.), inflatable objects (boats, life jackets, mattresses, pontoons, etc.)
The second feature of the "ideal machine" or a perfect device that it is not at all, and the work they must perform, as it is by itself (with the help of a magic wand).
It is interesting to note that the quest for the ideal of not only the technical system as a whole, but also its individual parts and processes occurring in them.
Thus, the ideal substance - the substance is not, and its functions (strength, impermeability, and so on) remain. That is why in modern courts tend to use more lightweight and stronger materials, ie materials with increasingly specific strength and stiffness. The ideal process - getting results without the process that is instantaneous. The reduction of the manufacturing process of products - the goal of any advanced technology.
Ideal final result allows us to overcome the inertia of thinking, the barrier and reach the powerful solutions. It allows you to abstract away from the prevailing views and reach a new understanding of the problem, the problem can be seen from a new angle.
Thus, solving the conflict "trizovets" as it moves from two sides: from the actual problem and the ideal solution.
Two. In principle, the whole procedure is aimed at the removal of TRIZ thinking inertia and enhance the process of generating new ideas. Particularly useful in this respect, a perfect end result. In addition, the TRIZ has two special stages: it is a) a method of modeling little creatures, and b) the operator of the "size, the time value"
The method of modeling little creatures similar to the "demons" Maxwell. In the thought experiment of a dynamic theory of gases, were two vessels with gases at the same temperature. Maxwell wondered how to make one vessel were fast molecule and the other slow. As the temperature of the gases is the same, the molecule itself is not divided: in each vessel at any one time will be a number of fast and slow molecules. Maxwell mentally connected vessels pipe with a door that opens and closes "demons" - fantastic creatures about the molecular size. Demons are passed from one vessel to another fast particles and closed the door to slow the particles.
When using the method of modeling the conflicting claims little creatures is schematically represented as a conventional figure, on which a large number of "little people" (a group of several groups). At the same time as the "little people" are displayed only variable part of the model problem (tool, the X-element).
Another method is to mobilize the creative thinking - the operator of the "size, the time value" lies in the fact that over the six conditions of the problem of thought experiments are performed: a system in this task, mentally decreases and increases, reaching the system processes slow down and accelerate, allowable costs are reduced and rising. In carrying out these operations on the representation of a person changing the original system.
Both methods allow you to expand and "revive" the original understanding of the system under consideration. In addition, TRIZ decided to replace technical terms for common words like "contraption." It also allows a large extent reduce the inertia of thinking and new ways.
Three. The principal feature of TRIZ in comparison with other techniques of creative thinking is constantly updated bank standards. This is typical of Inventive Problem Solving. It should be emphasized that these standard methods are not the solution algorithm, namely the method which should be able to apply to the current problem situation. However, these techniques can quickly and efficiently solve a lot of inventive problem solving.
In fact, all methods require a parameter to change the system to the opposite. Given is forty standard techniques may well be transformed into a set of 10 techniques, or techniques. And it will greatly smooth the TRIZ.
TRIZ, it seems, managed to reach the strong solutions, significantly reducing the percentage of inefficient random ideas. However, to determine whether the TRIZ creativity to catch in a trap? Most of the creative process takes place automatically and there is no need to try to prescribe the algorithm works step by step. You should not take away jobs from the brain, which evolved toward solving the problems of any complexity, and therefore able to cope with this work almost instantly. The development of technical systems - a reflection of the psyche. By themselves, the technical system simply does not exist. They exist in the context of civilization and progress. On the way to algorithmic art technology TRIZ like creative thinking there are no prospects. At this stage the main task of TRIZ theorists to understand why in some cases TRIZ works, while others - no.
In almost any case, anyone with a creative streak and innovation needs and opportunities for questions about how the study of the impact theory of inventive problem solving in conjunction with various local systems and theories of commercialization of inventions and innovative ideas that can answer the following:
Using the Theory of Inventive Problem Solving, study and practice of techniques and methods of commercialization, and gave it possible to buy:

• Ability to identify the essence of the problem.
• The ability to correctly identify the main directions of search, not missing many points by which is usually held.
• Knowing how to organize search by choosing problems and finding solutions areas.
• learned to find ways to move away from traditional solutions.
• Ability to think logically, systematically and alogical.
• Significantly improve the effectiveness of creative work.
• Reduce time to resolve.
• Look at things and phenomena in new ways.
• gave an impetus to the innovation process.
• broaden my horizons.
This is the criteria that can be attributed to the purely technical field of the innovation process and it is important that people who are implementing innovative ideas have added to the creative process and creative abilities and creative understanding of the commercialization process

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