Technical creativity and its highest manifestation - creating original self-contained technical solutions - which became the foundation of effective inventions requires enormous work and the creative impulse, time-consuming, with a disproportionate amount of time on only technical or technological component of any innovation project
In today's market, when the final stage of the real use of the invention may be only a product for which there is strong demand, the practical reality for inventors is the need for cooperation with experts on the commercialization of innovations
Since the technical level of equipment and technology is constantly growing, following the laws, postulates and principles of TRIZ and ARIZ requires constant comparison with the existing provisions of the newly arisen circumstances
And even after realizing the need for modification and optimization of the technological base for such cooperation, after realizing the need for close cooperation with experts on the commercialization of new technological ideas and solutions, there are questions that can be solved only by the inventor, best understands and knows the features of the invention
It seems to us that just to help inventors in the identification and understanding of capabilities and features of their inventions, TRIZ and ARIZ adaptation to modern conditions can provide the necessary analytical tools
Opening new markets, both internal and external, and the development of economic organization of the craft shop and factory to such concerns as US Steel, illustrates the same process of economic mutation - if I may use a biological term - that incessantly revolutionizes the economic structure from within ..., destroying the old structure and creating a new one. This process of "creative destruction" is the very essence of capitalism. In the framework has to be every capitalist concern ...

The behavior of an enterprise should be assessed only against the background of the overall process in the context generated by this situation. Necessary to clarify its role in a constant stream of "creative destruction", it is impossible to understand this thread ...
In this series, readers of the future, the authors set out to link the future of the commercialization of any invention to the initial stages of working on his creation, especially in the stages of generating ideas
The inventor who starts the process of forming the basic ideas and principles of the invention to create their own future, even without knowing the principles of TRIZ and ARIZ, he wants it or not, use them, even intuitively
In this case, TRIZ and ARIZ does not help the inventor to determine the estimated commercial value of his invention of the future
In contrast to the unique and repeatedly proven practice techniques and principles of the laws of technical systems, which are the base for TRIZ and ARIZ, techniques and analysis of the commercialization potential of inventions - both commercial products does not have a systematic theoretical framework
Recently, a number of publications which provides guidance on commercialization, and we decided to use one of them that would, in the first inventors to-date information, they can optionally be adapted to the characteristics and advantages of the invention, and, most importantly, secondly, to show one of possible versions of the principles and practical actions that show how to modify and adjust the specifications and data for future innovation, depending on market requirements
We think that taking into account the possible requirements of the market will allow the stage to generate innovative ideas, to form a technical description of a new product, which will contribute to a more confident and cost-effective implementation of innovations, but if the assessment of the commercial importance of the ideas generated is low, to abandon the idea and pay attention to anything else
We are in his papers on TRIZ and ARIZ repeatedly pointed out that most of the inventions that are created are now integrative, as in any modern efficient technical solution, there are also digital control system and composite materials and nano-coatings, and various integrative combinations, such as - program, system, method and apparatus
For such a complex, combined and integrated systems, the principles of systematic analysis of their commercial value has yet to formulate and publish information on methods, techniques and working patterns of commercialization, this will help inventors working today in the field of innovative projects
However, there are many examples of how the structure and system of a modern large enterprise eliminates the innovative projects and focus on, seems at the moment of decision, the most effective and innovative ideas, often leaving behind no less effective solutions, inventors and authors are (and often unfairly) serious psychological trauma
Here is an example of real innovation of modern life
The group is not left in the affairs of Nokia employees founded the company Jolla Mobile. In it, they will deal with what they were not allowed to finish in Nokia, - the further development of the operating system MeeGo. The purpose Jolla - to prepare a new version of MeeGo, designing under her mobile and execute it on sale, and all this for one year. For a startup with a staff of 50 people can be a daunting task.
The word "jolla" in Finnish means "skiff" or "boat with a sail." Some have seen in the company's name alludes to the current state of affairs at Nokia. CEO Steven Ilop in early 2011 in a memo to employees said that "we stand on the burning platform" (meaning the oil platform - a comment. "Lenty.ru"). Escape from it can only swim - and better on some boats. Skiff for this role is well suited.
Despite the fact that in the press mentioning Jolla began to flicker in July 2012, the company was formed much earlier - in September and October 2011. The first Nokia smartphone based on MeeGo - Nokia N9 - if only just entered the shop, and the general public did not know (but suspect) that it will last. Engineers Nokia, worked on MeeGo, the company intends to abandon the OSes, of course, it was known, and so they began to look for detours.
All four leaders Jolla are directly related to Nokia. CEO Jussi Hurmola (Jussi Hurmola), Vice President of Sales, Stefano Mosconi (Stefano Mosconi) and Chief Operating Officer Mark Dillon (Marc Dillon) participated in the development of MeeGo as staff members Nokia, and Chairman Antti Saarnio themselves Pienimaki (Antti Saarnio Sami Pienimaki) came from a friendly Jolla company Accenture, which is now responsible for the development of Symbian.
For the nine months past the date of creation Jolla, enthusiastic founders were able to find investors to form the backbone of the team (now Jolla employs about fifty people), find the office (headquarters Jolla is located in Helsinki, and Research Center - Tampere) and define for the purpose - "to design, develop and sell a" new smartphones based on MeeGo.
From the shadow of the company came out in early July 2012, when it was officially announced that the Nokia unit disbanded MeeGo. Employees Jolla called to his remaining in the Nokia developers have got Twitter (until the site has not yet reached his hands - limited by the fact that staked out the address for the jollamobile.com), it was published in several software applications, given the industry a couple of media interviews - and continued to work.
From the above developer goes as follows. The operating system, which creates a Jolla, will be based on MeeGo, but it would be a different name (most likely - Jolla OS), because the rights to the trademark "MeeGo" owns Linux Foundation. The basis will take MeeGo, but completely redesigned user interface. In the version of MeeGo for Nokia N9 involved Interface Swipe UI - it provides three basic screen (the screen events, screen applications, the display of running applications), to switch between them using a horizontal sliding gesture. All rights belong to the Swipe UI Nokia, so Jolla, anyway, will have to come up with something.
No - even very rough - outline Jolla is not published, the only thing said about the interface of the company: "It will be radically different from the interface of Android and iOS". The point, understand how you want.
The question of relations between Nokia and Jolla - breakaway from the Finnish giant piece - generally quite complicated. On the one hand, Jolla sort of like throwing a direct challenge to Nokia ("you could not, and we can", plus hints in the name of the company), on the other hand - it enjoys support. Initial funds to establish Jolla were obtained from Nokia in the program Bridge. It started with Nokia for the remaining employees out of work. Participants can expect to Bridge matpomosch to develop their own projects.
Intellectual property, however, Nokia share with Jolla does not hurry. In the first half of July, several media outlets wrote that the Finnish giant with his master's shoulder and rolled the young company a number of patents (their importance for the modern enterprise, which is going to make mobile phones, it is difficult to overestimate.) The news, unfortunately, was a "duck." Its primary source acted as the Finnish edition of ITViiko, which wrote off the remaining bugs in the "Lost in Translation" - say, about the transfer of patents, we do not write, you have simply not understood.
For the same reason Jolla will not be able to release an update for Nokia N9. Jolla OS, you may be able to install on the smartphone in makeshift conditions, but the centralized distribution will not be, because for the N9 Jolla - someone else's product.
When asked about the patents chapter Jolla Jussi Hurmola answers: we enter into agreements on the use of the base (the so-called standard essential) patents to their owners, part of the development are protected by the "free" the GPL, well, the rest we shall understand later - hardly anyone would make a complaint to the company's meager market share.
At this point the analogy with TRIZ and ARIZ, because only through them, and naturally with the help of experts who know all the techniques and methods of the theory and algorithm of inventive problem solving can clarify the situation and adjust the
In continuation of this theme we will present our ideas on how to solve this version and the typical problems of our time
As MeeGo, Jolla OS (estimated project name) will be based on the kernel Linux. From MeeGo and related project Mer, it inherits the approach to multitasking, support for HTML5, Webkit engine and other features. Application developers can Jolla OS write Qt, C + +, QML and HTML5. Program, as is customary in Android, iOS and other platforms, will gather in an online store, and users from different countries will see a different set of applications. It is reported that the creators Jolla will not "press down" the system for themselves - to produce the device to be able Jolla OS any manufacturer.
Obviously, Jolla to face with many difficulties - primarily because of the small number of staff (50 people; for the New Year promises to bring to a hundred), the lack of support of major companies (Intel, which helped make the Nokia MeeGo, went to be friends with Samsung and to develop the OS Tizen) and lack of funds (by "private investors" have collected 10 million euros, according to estimates leadership Jolla, this will be sufficient to develop the first device, but not in marketing).
Evidence that not everything goes smoothly, steel, including, exchanging just a few weeks time output devices: first smartphone Jolla OS planned to submit before the end of 2012, and in 2013 released a couple of machines, but now say that The first device will be released no earlier than 2013.
In favor Jolla OS, however, there are plenty of arguments: it's a solid experience of programmers (some of them stood at the origins of Maemo - Nokia's operating system kernel Linux, which became the forerunner of MeeGo), and a huge number of developments are ready (to do a system based on an existing project - not the same thing as creating it from scratch), and lack of ambition of "now we will kill iPhone and conquer the world."
At first Jolla OS will be very niche project - both in terms of audience (the first smartphone Jolla OS, likely to buy fans fans Maemo, Moblin, webOS, and MeeGo; they also write for her first application), and in relation to geography (Jolla agreed to sell vehicles with the Chinese retail chain D.Phone Group). Podnakopiv money, and applications will be entering new markets.
If Nokia will offer a couple of years Jolla Mobile millions in return for agreeing to go back, would be funny.