Online auction site eBay has paid the Louis Vuitton company compensation in 316,5 thousands of U.S. dollars. Such a decision, informs the Associated Press on Thursday, February, 11 The district court adopted in Paris, having reviewed the luxuries manufacturer's claim of violation of his exclusive rights of trademark.
eBay also introduces a denial for search on its site for keywords related to Louis Vuitton, including the deliberately distorted spelling of the famous fashion house (Viton, Vitton or Wuiton). Earlier in the search query using the above words were given ad online auction eBay, who paid for this kind of advertising.
Representatives of management of eBay has announced that they intend to appeal the decision of the Paris court. And they noted that although the court sided with the plaintiff, the amount of compensation was much lower than expected company Louis Vuitton. Manufacturer of luxury items appraised reputational damage caused by eBay in 1,7 million dollars (1,2 million euros).
The trademark owner of Louis Vuitton, company LVMH, for several years with variable success is in litigation with Google, whose advertising network provides an opportunity to display AdWords ads on a pre-redeemed keywords.
In turn, manufacturers of luxury goods, including Louis Vuitton, have won several lawsuits to the online auction eBay, regarding the sale of counterfeit goods under their trademarks.