The Lego Group and Disney Consumer Products have announced a multi-year licensing agreement that gives the toy brand access to an extensive portfolio of renowned Disney and Disney•Pixar properties. Lego and Lego Duplo products are currently in development for three franchises – Disney•Pixar’s Toy Story and Cars, and Prince of Persia – all scheduled to launch in 2010.

Lego System products based on Toy Story and Toy Story 2 will be launched in January 2010, to be followed in May by construction sets based on the new animated feature, Toy Story 3, scheduled to hit theaters in Disney Digital 3D June 2010. Toy Story-themed Lego Duplo products will be launched in June 2010.

«We are thrilled to team up with Disney, another of the world’s premium brands for families with children,» said Jorgen vig Knudstorp, CEO LEGO Group. «When two brands who share similar values bring their franchises together – in this case a timeless play pattern with some of the industry’s most beloved stories and characters – and combine their access to families, retail strength and marketing power, amazing things can happen. We can’t wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in LEGO form.»